It all started with a message from my dear friend Nemanja. They have a group full of bearder guys from the city of Pirot, Serbia, which they use to do charity work and to nurture the spirit of having a beard. They wanted to create a new style in which they show that beard is not to be associated with something bad or someone that can harm. Thus this style came into the game. The final slogan called "Barbam non est malum" - Beard is not bad, is the entire story behind this rebrand.