Key trends for 2018 in logo design
This year’s logo trends were influenced by a pendulum shift that’s starting to swing from clean, modern aesthetics toward curvy, retro designs that reflect a new attitude through color and embellishments.
Any time we look at trends, we tend to see that there is a pendulum that is swinging. For instance, it’s not uncommon to see an evolution from a flat logo to something dimensional or vice versa. But over the last three years in particular, from a typography standpoint, we’ve seen a transition toward very austere sans serif logos. Google flipped from a serif font to a sans serif, and other major brands like Verizon, Calvin Klein, and Century 21 did the same.
You can find specific details about each trend in the report for 2018. Some of the key concepts that have become trends through time are:
EST. TRD MRK
There is something that stayed but there are also some things that are new. You can compare this years trends to last year report for 2017.
Big thanks to Bill Gardner for building this great report for 16 years now.